Hello! I'm Piyush
As a passionate and detail-oriented industry professional, I enjoy approaching complex projects with a holistic approach. A large part of my success while working with people stems from my ability to cultivate an intuitive understanding of their needs, and spearhead the project from there. Have a look at the work I’ve done in the past, and get in touch to learn more.
Piyush Mishra
Web Analytics & Data Engineer
Phone:
(+91) 8017195845
Email:
Address:
Kolkata, India
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EXPERIENCE
2021-Present
Analytics Engineer, Senior Analyst
ANALYTICS IMPLEMENTATION & PRODUCT RECOMMENDATION USING AI
Analytics commerce implementation and product recommendation using Adobe Analytics and Adobe Target & Recommendation for a US based manufacturing client.
2020-2021
Data Engineer, Senior Analyst
ETL & VISUALIZATION
Translate the business propositions into quantitative queries and collect/clean the necessary data, build scalable databases capable of ETL processes using SQL and create visualization in Tableau
2019-2020
Senior Analyst
DATA PROTECTION ACT-
GDPR & CCPA
GDPR & CCPA implementation for a service based, lead generation company, that identified 3500+ cookies dropping on the website, defined categorization for these cookies and ensuring zero cookie drop on page load without visitor consent.
2018-2019
Analyst, Team Lead
AUTOMATED PERSONALISATION
& CONTENT TARGETING
A/B Test and Experience Targeting using Adobe Target, for a US based AI client that uses Adobe Launch and Adobe Analytics to measure the performance of the tests.
2017-2018
Team Lead, Data Analyst
ANALYTICS IMPLEMENTATION
& INSIGHTS
Implemented Analytics and measure performance of an american eCommerce website using Adobe Marketing Suite, Google 360 and Observepoint
2016-2017
Application Developer
& Data Analyst
ANALYTICS CAMPAIGN &
VISUALIZATION
Campaign analytics implementation and measurement using Adobe Analytics and Tableau and for a Financial Services company. Created charts to measure campaign ROI, YTD sales, Traffic sources, Online conversion rate, Lead conversion rate, CPC, CTR. Created in-house multiple Campaign URLs generation and measurement tool.
EDUCATION
2011-2015
Bachelor's Degree
COMPUTER SCIENCE & ENGINEERING
Programming expert with extended skills in computation and coding complex algorithms and data structures, computer networks, embedded systems and architecture.
Author of thesis on “How online banking can help revolutionize The Banking & Financial Sector” and “Importance of Android in growing industry”
2007-2010
High School
SCIENCE & MATHEMATICS
High school graduate with specialization in all 4 segments of Science including Physics, Chemistry, Biology and Mathematics.
PROFESSIONAL SKILLS
LEVELS
Adobe Marketing Suite - Advanced
Google Analytics 360 - Advanced
Tableau - Proficient
CERTIFICATIONS - Adobe Analytics Developer & Expert Certified
SQL - Proficient
Machine Learning - Beginner
Python - Beginner
AWARDS - Associate of the Year 2018, Digital Champion, Training Champion
EXPERTISE
Web & Marketing Analytics
Marketing analytics includes data not only from a website but also from other sources such as social media, emails, events, campaigns and blogs in order to measure the effectiveness of entire marketing results and ROI from all the marketing efforts.
Target & Personalisation
Personalisation can help your content or product reach to the right set of audience, resulting in more sale, better quality lead generation, improved conversion rates, increased customer retention and engagement, resulting in better ROI.
Data Engineering
From processing raw data to building infrastructure to consolidate and enrich numerous data sets, data engineering is the aspect of data science that focuses on practical application of data collection and analysis.
