See My Work

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience.

​Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is key in optimizing a website for conversion metrics.

With sunset of Adobe DTM and evolution of the new tag management solution by Adobe, it has become mandatory for all organizations to migrate to Adobe Launch.
Migrating from one TMS to other such as DTM to Launch or Google Tag Manager to Launch or Launch to Tealium or from one analytical platform to another becomes easier if it focuses on the 3 critical areas of migration: Consistency, Cleanliness, Robustness and a Backup plan.

GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. CCPA - similar to GDPR is a state-wide data privacy law that regulates how businesses all over the world are allowed to handle the personal information (PI) of California residents.

For any organization to be data drive, it is always vital to answer two critical questions: 1) What exactly the data is telling about the customers, and 2) Can we really trust our data?
Analytics tag testing procedure helps us identify what are the analytics and marketing tags firing on the website, and what data is collected. This empowers insights-driven companies to trust their data, create better experiences for their customers with analytics testing, tag management and tag governance.

Consumers expectations have shifted to the point that people expect a personal digital experience that mirrors the typical level of personalization they receive offline. Personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their needs and desires

Data engineering empower company initiatives by building tools, infrastructure, frameworks, and services to get data “in shape” for analysts to query. It focus primarily on practical applications of data collection and analysis, and responsible for building and maintaining ETL pipelines, making crucial data accessible for entire company.