Analytics Tag Audit
For any organization to be data drive, it is always vital to answer two critical questions: 1) What exactly the data is telling about the customers, and 2) Can we really trust our data?
Analytics tag testing procedure helps us identify what are the analytics and marketing tags firing on the website, and what data is collected. This empowers insights-driven companies to trust their data, create better experiences for their customers with analytics testing, tag management and tag governance.
Tag auditing is the first step towards ensuring data accuracy. This involves scanning the digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
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Highlights
Analytics audit expert with experience in analytics and marketing tag audit integrated with website, locate missing tags, duplicate tags, and tags with 404 errors, identify the tags firing on page load and custom events etc. Also responsible for identifying wrongly implemented tags or finding inconsistencies in tag versions, eliminate multiple tags on web pages, measure and improve tag performance and identify and eliminate bot traffic.
Responsible for analytics tag audit using Observepoint, created web audits to analyse the correctness of the data populated in the variables of the tags, suggested ways to improve page load time by optimizing the tag load speed. Also responsible for creating web journeys to identify variables populated in tags with sequence when a visitor navigates from one page to another, thus suggesting measures to improve current analytics implementation. Involved in preparing audit document for a site analytics, analytics of the critical touch-points and page by page analysis.
